Privacy Policy
Last Updated: September 9, 2026
The Ninety Six Percent Project Incorporated (“The Ninety Six Percent Project,” “96% Project,” “we,” “us,” or “our”) a 501c4 respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, participate in our programs, sign up to receive communications, make a contribution, attend an event, or otherwise interact with us.
By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.
No mobile information will be shared by us with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties unless required by law. Carriers are not liable for delayed or undelivered messages.
Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Mailing address
- Telephone or mobile phone number
- Information submitted through contact or sign-up forms
- Event registration information
- Donation or transaction information
- Communications you send to us
- Information concerning your interests in our programs and activities
- Any other information you voluntarily provide
When you visit our website, certain information may also be collected automatically, including your IP address, browser type, operating system, device information, referring website, pages viewed, links clicked, and dates and times of visits.
We may use cookies, pixels, analytics tools, and similar technologies to collect information about use of our website.
How We Use Information
We may use information we collect to operate and improve our website and programs; respond to questions and requests; communicate with supporters and members of the public; provide information about our programs, activities, events, and initiatives; send newsletters and email communications; send text messages to individuals who have opted in; conduct outreach and engagement activities; provide information about opportunities to participate in our organization; solicit contributions and other support; process donations, registrations, and other transactions; analyze website traffic and engagement; maintain the security of our website and systems; prevent fraud or misuse; maintain appropriate organizational records; and comply with applicable laws and legal obligations.
Text Messages and Mobile Information
If you provide your mobile telephone number and affirmatively opt in to receive text messages from The Ninety Six Percent Project Incorporated, we may send you recurring text messages concerning our organization, programs, events, activities, political or civic information, calls to action, fundraising, campaign notifications, and other organizational communications.
Messages may be sent using automated or autodialed technology where permitted by applicable law.
Message frequency may vary. Message and data rates may apply.
Reply STOP to opt out of text messages. Reply HELP for help.
Consent to receive text messages is not a condition of making a donation, purchasing any goods or services, or otherwise interacting with The Ninety Six Percent Project Incorporated.
SMS Privacy
Mobile telephone numbers, SMS opt-in information, and SMS consent will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.
We may use vendors and service providers acting on our behalf to facilitate delivery of communications and perform other operational services. Such providers may process mobile information solely as necessary to provide services to us. This does not authorize those providers to use your mobile information or SMS consent for their own marketing or promotional purposes.
We may retain records of SMS consent, opt-ins, and opt-outs as reasonably necessary to document and honor your communication preferences.
Email Communications
If you provide your email address, we may send you communications concerning The Ninety Six Percent Project Incorporated, including organizational news, programs, events, opportunities to participate, fundraising efforts, and other activities.
You may unsubscribe from marketing emails by following the unsubscribe instructions contained in those communications.
How We Disclose Information
We may disclose personal information to vendors, consultants, contractors, and service providers that perform functions on our behalf, including website hosting, communications, analytics, payment processing, database management, security, and other operational services.
We may also disclose information when we reasonably believe disclosure is necessary to comply with applicable law, regulation, subpoena, court order, or other legal process; respond to a lawful governmental request; protect our rights, property, or safety or those of others; detect, investigate, or prevent fraud, security incidents, or misuse; or enforce applicable agreements and policies.
Notwithstanding anything else in this Privacy Policy, mobile telephone numbers, SMS opt-in information, and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.
Cookies and Similar Technologies
Our website may use cookies, pixels, analytics technologies, and similar tools. These technologies may help us understand how visitors use our website, remember preferences, measure the effectiveness of communications, improve website functionality, and analyze website traffic.
You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.
Information From Third Parties
We may receive information from third-party sources where permitted by law. This may include publicly available information, information from service providers, or information provided by organizations with which we work.
Information obtained from third parties may be combined with information we collect directly.
Third-Party Websites and Services
Our website may contain links to websites, platforms, or services operated by third parties. We do not control those third parties and are not responsible for their privacy, security, or data practices.
We encourage you to review the privacy policies of third-party websites and services before providing them with personal information.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain appropriate organizational records, comply with legal requirements, resolve disputes, prevent fraud, and enforce applicable agreements.
Children's Privacy
Our website and communications are not directed toward children under the age of 13, and we do not knowingly collect personal information online from children under 13.
If we learn that we have collected personal information online from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
Your Communication Choices
You may choose to stop receiving certain communications from us at any time.
For email communications, use the unsubscribe link included in the email.
For SMS communications, reply STOP to opt out.
For SMS assistance, reply HELP.
You may also contact us at info@the96percentproject.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
The Ninety Six Percent Project Incorporated
Email: info@the96percentproject.com